Fractional CMO

Fractional CMO + one-man marketing team

I deliver expert strategy and get hands-on, so you don't have to make costly trade-offs.

Email me See the 4D Growth System
“What's the point of a strategy if I can't execute it?”

This is the same thing I hear from every client. They don't want a pretty slide deck. They want the expertise, and they want it delivered.

AI hasn't solved the problem. Teams and leaders get stuck with generic, synthetic expertise that can't be relied on and produces mediocre work.

I used to have to choose between excellent strategy or excellent work

There just wasn't enough time to do both. Strategies could take weeks because of the amount of research and data involved. Creating a landing page that was a lead-gen engine would take days, between product discovery, customer interviews, and wrangling CMS'.

I've changed my entire approach

It's not about agents, though I use a massive team of them. It's not about AI and endless output, though I use it for bulk creation.

It's about dedicating the time to true excellence.

The method

The 4D Growth System

This is how I'd spend my time before
Research & strategy
1 week
→then
Delivery
3 weeks
→then
Maintenance
Ongoing
Strictly dependent. Nothing gets delivered until the strategy is finished, and nothing gets maintained until it's been delivered. Every stage sits waiting on the one before it.
This is how I spend my time with the 4D Growth System
Discovery
1–3 days
Qualitative
  • Market research
  • Data exploration
  • Martech review
Develop
Max 2 days
Quantitative
  • Meta + PPC campaigns
  • Automations
  • Landing page creation
Distil
2–3 days
Qualitative
  • Refining copy
  • Testing systems
  • Brand alignment
Delegate
3–5 days
Qualitative
  • Useful, reliable agents
  • Context-specific setup
  • Handover that holds up
Qualitative — 6 to 11 days Quantitative — max 2 days
Bulk creation stops being the job. One phase out of four is output. The rest of the time goes into judgement — what to build, whether it's actually any good, and what should keep running without me.

I made the 4D Growth System based on my one golden rule

The buck stops with me. Not the LLM, not the agents — me. I am QA, and I have final say.

The tooling

Drahtzie is the tool that powers the 4D Growth System

It's simple — I connect Drahtzie with your martech stack. It becomes the command center for where I do all of the work in one place.

Here's what makes it superior to simply dumping MCPs into Claude Cowork: Context is King

For example, when I ask Drahtzie to do market research, it draws on the news API, checks out Reddit, looks at ads, reviews landing pages, explores reviews, finds key people, and brings in, and stores all that information, in a way that can be viewed, revisited, and informs other work.

Or if I ask it how an ad campaign is doing, it won't stop at CPC. It compares it to landing page behaviour, leads generated, intent and potential of leads, and the actions in products.

That's the power of context.

What Drahtzie Marketing OS is

Drahtzie Marketing OS is a chat-driven marketing workspace. You connect your own advertising and CRM accounts, including Google Ads, Meta, LinkedIn and HubSpot, and ask questions in plain language. It reads campaign performance, researches markets and audiences, and drafts changes for you to approve. Nothing is changed in an account until you confirm it.

When you connect Google Ads, you sign in with your own Google account and choose which ad account to use. Drahtzie only accesses the account you pick, and you can disconnect at any time. See the Privacy Policy for exactly how Google user data is used, stored and protected.

>how is the lead gen campaign actually performing?
Past the CPC — here's the full picture:
· CPC $2.14, but mobile bounce on the landing page is 71%
· 38 leads, 9 match the ICP from last month's research
· 4 of those 9 have already activated in-product

The spend isn't the problem. The mobile page is. Want me to draft the fix?
Working together

What I need, and who this is for

If you decide to work with me, here's what I need

  • +Invitations to your martech systems
  • +Dedicated catch-ups
  • +Trust

Here's how you'll know if I'm the right Fractional CMO for you

  • ✓You value quality over quantity
  • ✓You understand that marketing problems might need non-marketing solutions
  • ✓You have the confidence to trust

This is how you know you won't need my services

  • ×It takes days or weeks to review and sign off on things
  • ×There's no consensus on the problem that needs to be solved
  • ×This is a panic button response to “where are the leads!?”
Pricing

What I charge, and how I charge

$10k per month
Only ever two clients at any given time
$150k+
A CMO
$300k+
A marketing team of three
$120k
Strategy and delivery, from me

You already know the maths on this. A CMO can cost 150K+. A marketing team of 3 can cost 300K+. Any way you slice it, it's a bargain — all the expertise, all the work, all the quality, with no trade-offs, no extra hires.

If you want to start working together, just email me at mark@drahtzie.com, and I'll get back to you.

Email mark@drahtzie.com