Operator-built · Single tenant

A private marketing operations tool, built and used by one consultant.

Drahtzie is the internal platform Mark Ankucic uses to manage Google Ads, Meta Ads, LinkedIn Ads, and CRM activity for his own business and a small number of direct consultancy clients.

mark@drahtzie:~$ this page documents what the tool does and who uses it

Who runs this, and why it exists

Plain facts, for anyone reviewing the tool or its access to advertising platforms.

Drahtzie is operated by Mark Peter Ankucic, a sole trader (ABN 92479523635) trading as Drahtzie, Lever Edge Marketing Consultancy, and Soaroas. Mark works as a fractional CMO and marketing consultant, managing paid media, CRM, and analytics for a small set of businesses under direct, contracted engagements.

Drahtzie itself is not a product offered to those clients, and it is not sold or licensed to anyone. It is a single-tenant, password-protected web application used only by its operator to carry out the account management work his clients already pay him for — reading performance data and making changes that he would otherwise make manually inside each platform's own interface.

There is no public signup, no multi-user access, and no reselling of API access. Every advertising account connected to Drahtzie is one the operator already has direct, contracted management responsibility for.

What's actually wired in

Each integration follows the same rule: read data freely, write nothing without explicit confirmation.

Pending Basic Access

Google Ads

Campaign performance reporting and budget/status management via the Google Ads API, described in full below.

Live

Meta Ads

Campaign and ad set reporting, budget adjustment, pause/activate, via the Meta Marketing API.

Live

LinkedIn Ads

Campaign performance reporting, budget updates, and pause/activate via the LinkedIn Marketing API.

Live

HubSpot CRM

Contact, deal, and pipeline management used to connect ad performance to actual lead and sales outcomes.

Live

PostHog Analytics

Session and funnel data used to understand on-site behaviour driven by ad traffic.

Planned

Creative asset library

A central store for ad creative referenced by name from within the chat interface.

What Drahtzie does with Google Ads API access

No capability beyond what's listed here is requested or implemented.

Read and act on campaign data, with explicit sign-off on every change

Drahtzie calls four Google Ads API services. Reporting is pulled live; nothing is written to an account without the operator confirming the exact change first.

  • GoogleAdsService — campaign performance via GAQL: impressions, clicks, spend, CTR, CPC, conversions, CPL
  • CampaignService — read status; pause or activate a campaign on explicit instruction
  • CampaignBudgetService — read and adjust daily budgets on existing campaigns
  • AdGroupService — ad group-level performance feeding the same reporting view
CampaignSearch — Brand
Spend (7d)$412.30
CTR4.8%
CPL$18.60
StatusACTIVE

Nothing changes without confirmation

01

Operator requests a change in chat

02

Drahtzie states the exact current → new value

03

Operator explicitly confirms

04

API call executes; result is reported back